For more than a decade, Dan has worked as a copywriter in APAC advertising, creating work for brands across food and beverage, condoms, automotive, telecommunications, financial technology, and lifestyle.
Advertising trained him to find a strong idea inside a messy brief, understand what different audiences desire, and execute creative work through deadlines, feedback, and limited resources.
As he moves into a more corporate phase of his career, he keeps MXVDXN alive between business trips, airport lounges, hotel rooms, and whatever time remains after work. It is his creative playground, where he can unleash his lizard brain and explore the strange, sensual, violent, or ridiculous ideas that have no place in his day job.
AI gives him the freedom to turn those impulses into characters, cities, and stories that would otherwise remain inside his head.